NRG ONLINE STORE
What do you do when a brand needs a template to pitch a proposal for a digitalised shopping experience? This was my very first project and this is how I tackled it.
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WHAT I DID
Web design & development.
BRIEF
The look of the site bordered on retro and modern. As the user base was most possibly going to include a wide span of age, the navigation was made to be obvious to the user to cater for the older users who might be less tech savvy.
I put in colourful product colors to evoke the original shopping experience. Also, I littered the site with navigation links to easily guide the user. For more user engagement I had to make each product interactive by adding a hover effect which would allow you to add the product to cart.
APPROACH
I first had to research on the NRG customer experience. What do they see when shopping? What brings them back? Any mottos that they like? What challenges do they have? This helped in my planning and eventually in the design wherein I put elaborate catchy NRG sayings that lured them to come back.
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