I used a property-first approach. What do I mean? I made sure that their website paraded their properties as much as possible. After all, property is their business. But, don’t let that fool you, the website looks sleek alright.
Secondly, I made use of a lot of Call To Action (CTA) buttons that rightfully serve the purpose of making the website visitor engage into business. One of them was a really cool parallax CTA section that takes you right to their facebook page.
There are also very clean looking interactive forms that I put in for website visitors to efficiently let their needs known to Pavia. With one of the forms you can submit your property for listing. How cool is that!